PART ONE
About Your Business Please give a brief overview of your business.
What is your business value proposition; what problem do you solve and how?
What are (or have been) your top 2 - 3 drivers of revenue?
What areas of your business (service or products) do you envision expanding in the future?
Where do you see yourself and your business in 1 year? 5 years?
Please list 2 - 3 of your top competitors. What are they doing well? What are they not doing well?
PART TWO
About Your Audience Describe your ideal client's personal and professional status.
How do you want people to feel when working with you?
What is your client's biggest problem or challenge? (that your product/service could solve)
From the perspective of your future clients: After working with you, write one sentence you would love to hear starting with "Thank you for..."
PART THREE
Inspiration & Collaboration Please list any brands you admire (i.e. design/look, messaging/tone, website design).
Please list any COMPETITORS you admire (i.e. design/look, messaging/tone, website design).
Play time! If your brand was a partygoer, what would she look like? What would she be wearing? What would be her drink order? Would she be the life of the party or hang back and observe?
Let's bring your ideal client to life - what are her interests and behaviors?
How would you describe your ideal brand aesthetic?
What types of colors do you envision for your brand?
Please share 3 - 5 visual examples of logos that you believe are in line with your brand's aesthetic vision (and why).
Please share 3 - 5 visual examples of logos that you believe are NOT in line with your brand's aesthetic vision (and why).
Is there a specific visual element (i.e. icon or symbol) you'd like to include in your new brand design?
PINTEREST COLLABORATION
Pinterest is a great way to share your desired aesthetic and personal preferences for your new brand. Pin imagery, colors, fonts, logos or anything else that you think would help us align on your project.
Things you can pin:
- Imagery
- Quotes
- Fonts and colors
- Anything that inspires you!
If possible, please try to collect 20 - 40 pins to inspire our brand work.
Please provide your Pinterest URL
Is there anything else you would like to share with us?
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